Your Camera Is Your Constituency

Your Camera Is Your Constituency

We get it—talking to a camera can feel awkward. You might worry about sounding stiff, rehearsed, or off-message. But here’s the mindset shift that changes everything:

Your camera is your constituency.

That little lens isn’t just a piece of tech. It’s a stand-in for your neighbors, your supporters, your elders, your community. When you speak into it, you’re not performing. You’re connecting.

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1. Drop the Script. Keep the Message.

Your community wants real talk, not rehearsed monologues. You can still have talking points—but say them the way you’d say them to someone on their porch, not at a podium.

2. Make Eye Contact

Yes, that means looking directly into the camera. That’s how people feel like you’re talking to them, not around them. Just like you wouldn’t look at your shoes during a conversation, don’t look away during your video.

3. Use Your Voice, Not the “Voice”

You don’t need to sound like a politician. You need to sound like yourself. That’s what builds trust. Speak with clarity, not performance.

4. Picture One Person

Imagine you’re talking to your auntie. Or a high school student you met at a community center. Or the voter who told you they’re undecided. Speak to them. Be personal, not generic.

5. Start Small, Stay Consistent

You don’t need a perfect studio or fancy setup. A quiet corner and your phone is enough. The power is in showing up regularly, not showing up flawlessly.

Why It Matters

At Hum, we’ve helped so many first-time candidates and organizers find their voice on camera, because being on camera is being in the room. It’s how you show up when you can’t be everywhere in person.

Your community doesn’t expect perfection. They want presence. Show them who you are.

Because your camera is your constituency and they’re listening.