What does “social media presence” mean?

We hear it all the time: “You need a strong social media presence.” But what does that actually mean, and more importantly, how do you build one?

At Hum, we work with first-time candidates, community groups, and changemakers who often don’t come from political or branding backgrounds. So let’s break it down clearly.

First: What Is a Social Media Presence?

Your social media presence is the full picture people get when they interact with your brand or profile across platforms. It’s not just how many followers you have. It’s about:

• How consistently you post

• What kind of content you share

• How your values come through

• Whether people engage with your content

• If you’re easy to find, understand, and support

It’s your digital reputation—and it shapes how people trust, follow, and support you.

Why It Matters (Especially for Underrepresented Voices)

If you’re not backed by major money or big institutions, your online presence can do the heavy lifting that traditional media won’t. It’s how you tell your own story on your own terms.

A clear, consistent social media presence helps you:

• Show what you stand for

• Reach new people

• Mobilize supporters

• Drive donations, sign-ups, or visibility

• Control your narrative when others might try to define it for you

5 Concrete Steps to Build Yours

1. Pick 1-2 Platforms You Can Commit To

Start with where your audience already is: whether that’s Instagram, TikTok, Facebook, or LinkedIn. Don’t spread yourself thin. Do a few well.

2. Set a Content Rhythm

You don’t need to post daily, but you should post consistently. Start with 2–3 posts a week. Use templates or themes (like “Story Tuesdays” or “Field Fridays”) to stay organized.

3. Show, Don’t Just Tell

Don’t only say “We care about justice.” Show a photo from a community event. Quote a volunteer. Post a behind-the-scenes clip from campaign work. Authenticity beats polish every time.

4. Make It Easy to Support You

Your bio should include what you do and a link to take action: donate, volunteer, or learn more. Pin important posts. Use Linktree or direct links to help people take the next step.

5. Respond and Engage

Social media is a two-way street. Reply to comments, thank supporters, ask questions. Building presence means building relationship, not just broadcasting. You need to be posting

A Note To Keep In Mind

A strong social media presence isn’t about being flashy. It’s about being findable, relatable, and consistent. At Hum, we help you grow yours not for vanity—but for visibility, connection, and impact.

You don’t need 10,000 followers. You need a clear voice, a plan, and the right tools.