Our Portfolio

Wisconsin | Madison Common Council District 7

Hum’s Entry: 20 days before Election Day

Badri Lankella came to us with bold ideas but no infrastructure. We helped him build a campaign from scratch—reaching over 63,000 voters through Google and Meta ads, and crafting a brand that resonated across communities. The result? A successful campaign against the spouse of the sitting incumbent that became known citywide for its clarity, creativity, and community grounding—on less than a fifth of the budget of his competitor. Badri is now a rising AAPI voice in Wisconsin politics, recognized this year as one of the 20 most influential AAPI leaders in WI, and we’re proud to have helped lay the foundation.

We focused on:

• Rapid website development & launch

• Coordinated social media rollout across Instagram, Facebook, Twitter/X, LinkedIn

• Brand building

Key Achievements from 20 days

• 62.9k impressions through search

• 96 sec retention time on landing page

• 2,132 returning visitors

Virginia | Special Election - 11th Congressional District

Hum’s Entry: 28 days before Election Day

Dan Lee entered a crowded 28-day Congressional primary as a first time candidate with no name recognition. We built his entire digital infrastructure from the ground up - generating over 623,000 impressions and achieving top 2 Google search visibility out of the 10 candidates. We delivered the highest-performing video campaign in the race and drastically dominated all competitors in cost-per-engagement and conversion rates. We even surpassed the front-runner’s six-figure digital spend with only $890 in targeted ads and organic content. Dan became the most visible candidate in Northern VA.

We focused on:

• Rapid website development & launch

• Coordinated social media rollout across Instagram, Facebook, Twitter/X, LinkedIn

• High-engagement ads on Google Search, Display, and YouTube

• Multilingual content, reels, and static graphics targeting younger and first-time voters

Results from digital:

• 7.94% Google Ad CTR (5% >Industry Average)

• 32.1% Video Ad View Rate (2x Industry Average)

• 47,815 Social Media Impressions (Organic)

• 24,389 Repeat Engagement Socials Users

• 96% Optimized for Mobile

Results from Mailchimp:

• Email was integrated with social media, and digital ads through Mailchimp — syncing every digital platform for maximum impact.

• 9,854 Directed Website Visits

• 48% Average Email Open Rate (2x Industry Average)

• 8.2% Click rate (Over 2x Industry Average)

Key achievements:

• Outperformed top candidate (digital spend of 6 figures) with $890 in digital ads spending

• 623K Google & Meta Ad Impressions

• Top 2 Ranked in Google search visibility out of 10 candidates

• Reached highest overlap with top 2 candidates 90% of the time, and beat them in digital auctions

• Highest-performing video campaign in the race (with 0.1% of the budget compared to other candidates)

• Outperformed (obliterated) competitors in cost-per-engagement & conversion rates

• $0.05 Cost Per Video Engagement (80% less than IA)

• Engaged key underrepresented voters (esp. ages 25–44)