Whether you’re running a campaign, organizing a community, or sharing your message, video is one of your strongest tools. But most people overthink it.

You don’t need a professional setup. You just need a few basics: clarity, consistency, and structure. Here’s how to make videos that are easy to record and even easier to post.

1. Use Vertical Format (9:16)

If you’re filming for Instagram, TikTok, or YouTube Shorts, record vertically. That’s how people view content on their phones, and it’s what platforms prioritize.

Quick tip: Use your phone’s back camera for better quality, but the front camera is fine if it helps you feel more natural and direct.

2. Keep It Under 60 Seconds

Short-form videos are more likely to be watched all the way through. Aim for:

Hook (0–5 seconds): Start strong—ask a question or make a bold statement.
Body (5–45 seconds): Share your key message.
Call to action (45–60 seconds): Ask people to follow, share, volunteer, or take the next step.

If your message needs more time, break it into a series.

3. Speak Clearly and Calmly

You don’t need to talk fast to sound confident. Speak at a steady pace, like you’re talking to a real person. If you mess up, pause and repeat the sentence: edit later.

Captions are a must. Many viewers scroll with the sound off. This can be done with CapCut Pro (all of it, editing and captioning) for $10 a month.

4. Use Natural Lighting

Good light makes a big difference. Stand facing a window during daylight hours. It’s the easiest way to get a clear, soft-lit shot.

Avoid filming with light behind you, which can leave your face in shadow.

5. Stabilize Your Camera

Don’t film handheld unless you’re going for a casual, vlog-style video. The casual video has its place, mainly for immediate call to actions and for your stories.Prop your phone up with a stack of books or a tripod, and make sure it’s level with your eyes.

Eye-level shots feel the most natural and trustworthy.

6. Choose a Clean Background

Your space doesn’t need to be fancy—just distraction-free. A blank wall, bookshelf, or tidy corner works well. Visual clutter pulls focus away from your message.

Add subtle elements that reflect your work, like a campaign button, a poster, or a plant.

Final Thought

You don’t need to go viral—you need to be visible. The goal is consistency, not perfection.

At Hum, we help people build trust through simple, intentional media. With a few good habits, anyone can show up on camera like a pro.

Furthermore, make sure that you are posting on your stories and creating ways for people to interact with your content.

How to Record Videos That Are Easy to Post